Summary
I’ve led major features and products by collaborating cross functionally with user research, engineers, product and program management, marketing, education, and customer service. User-focused, empathetic, curious, and detail-oriented – I strive to gain a deeper understanding to meet problems and needs to create intuitive user experiences and improve business outcomes.
Experience
SENIOR PRODUCT DESIGNER | Practice Fusion | Oct 2013 – Dec 2023
Evolved the subscription flow experience by introducing new functionality, and identifying opportunities to address existing pain points increasing the completion rate from 15% to 69%.
Drove the redesign of the trial sign-up flow, increasing conversion rate from 35% to 62%.
Led two rebrands, creating company logo, style guides, scalable marketing assets, in-product brand and marketing.
Streamlined the billing feature by reducing friction on key workflows for reporting, bill creation, and insurance eligibility checks for 112k users.
Contributed to design system and UI component library to maintain consistency within the product, and improve the process between design and engineering.
Fostered a strong partnership and collaboration with cross functional teams including product, research, engineering, marketing, education, sales, legal, and customer support through weekly meetings, Productboard collaboration, presentations, shadowing, and workshops.
Partnered with the user research collaborating on research planning, synthesis, interviews and surveys.
Conducted design team open houses to socialize design and user research initiatives within the company.
SENIOR VISUAL DESIGNER | Spigit Software | Oct 2011 – Sep 2013
Directly consulted with clients from Fortune 500 companies to follow brand guidelines for successful implementations.
Designed splash pages and key screens on Spigit software.
ART DIRECTOR & LEAD DESIGNER | We Are Plus | Jun 2004 – Jul 2010
Art directed design campaigns for TV networks, consumer brands, and experiential events in both print and digital mediums (identity design, package design, apparel, billboards, murals, print ads, commercials, in-store promo videos, etc).
Notable awards including an Emmy nomination for best title sequence, and won the 2010 AEP Distinguished Achievement Award.
Led projects from research, concept development, production, to post-production.
Mentored 3 junior designers, and art directed a team of 8 animators.
Skills
HARD: Low to high fidelity design, design systems, design thinking, visual design, interaction design, user flows, accessibility, presentation, product management, research synthesis, user research
SOFT: Communication, problem, solving, critical thinking, teamwork, persuasion, negotiation, adaptability, analysis, attention to detail
TOOLS: Sketch, Abstract, Figma, Invision, Miro, Mixpanel, Illustrator, Photoshop, Productboard, Powerpoint, CSS (basic)
Education
RHODE ISLAND SCHOOL OF DESIGN: BFA in Graphic Design
Awards
EMMY AWARD (Nominated): Best title sequence design for “The Electric Company”
AEP DISTINGUISHED AWARD (Won): Design and content for “The Electric Company Magazine”